Group 1: E-commerce and Dairy Industry Dynamics - Dairy companies are increasingly forming strategic partnerships with e-commerce platforms, as seen with Sanyuan Foods launching its new product on JD.com and signing a strategic cooperation agreement with JD Group [1] - The rising cost of online traffic is a concern for dairy executives, who emphasize that offline channels offer higher profit margins [1][2] - Despite the challenges, e-commerce is filling gaps left by offline channels, providing easier coordination for new product launches compared to the complexities of offline distribution [2] Group 2: Market Trends and Sales Data - The dairy market is experiencing a contraction, with Nielsen IQ reporting a 16.8% year-on-year decline in total channel sales for dairy products as of September 2025, with offline channels seeing a 21.3% drop [3] - The trend indicates that while online channels are becoming more expensive, they are also generating systematic growth and addressing structural issues in offline distribution [2] Group 3: Corporate Developments - Salted Fish Company announced the resignation of its Vice President Li Hanming due to personal reasons [4] - Former CEO of Weidong, Sun Yinan, has joined Dayao as CEO [5] - China Resources Beverage appointed Gao Li as Executive Director and Chairman of the Board [6]
乳企，电商愈加重要
2 1 Shi Ji Jing Ji Bao Dao·2026-01-16 01:42