AI时代冲击波:APP退居后台,智能体浮出水面
2 1 Shi Ji Jing Ji Bao Dao·2026-01-16 02:05

Core Viewpoint - Alibaba's Qianwen App has launched over 400 service functions, marking the transition from "chat dialogue" to the "AI service era" [1] Group 1: AI Integration and Functionality - Qianwen App integrates with Alibaba's ecosystem, enabling AI shopping functions such as ordering takeout, purchasing items, and booking flights and hotels [2] - The arrival of AI is causing traditional apps to retreat into the background, indicating a shift from an "app-centric" era to a "user-intent-centric" era [3] Group 2: Efficiency and Resource Optimization - The use of AI agents can potentially double the flow of digital economy activities without increasing the population, as they assist users in various tasks [4] - AI agents can optimize social resource allocation and improve task completion efficiency, breaking down data silos and service barriers [4] Group 3: Shift in Competitive Logic - The focus on "artificial intelligence+" has gained momentum since the release of the State Council's opinions in August 2025, marking a critical window for AI application [5] - The competition paradigm is shifting from product and service-based strategies to AI-driven ecological competition, requiring companies to embed AI technologies into their strategies and organizational structures [6][7] Group 4: Business Model Innovation - The retreat of many service-oriented apps to the background will create new, significant traffic entry points for companies that integrate with leading AI agents [7] - The traditional "eyeball economy" model is challenged as users can directly access relevant information through AI agents, leading to potential disruptions in advertising revenue models [7][8] - The API-driven service model will foster innovative business models, allowing for dynamic service combinations tailored to individual user preferences and intentions [8]