经营与重整并行：泰山啤酒称保障产品稳定供应

Core Viewpoint - Taishan Beer is undergoing a bankruptcy reorganization, which is viewed as a necessary step for long-term development rather than a sign of impending closure. The company aims to resolve historical debt issues and refocus on production and consumer service [5]. Group 1: Production and Operations - The production line operates at a consistent pace of 40,000 bottles per hour, maintaining a "7-day model" standard even during the reorganization process [3]. - The first night shift after the court's acceptance of the reorganization was conducted without interruption, demonstrating the company's commitment to its operational standards [3]. Group 2: Company History and Market Position - Taishan Beer has developed into a vibrant brand over 20 years, pioneering a 7-day shelf-life raw beer in 2010 and creating a unique sales model that connects factories directly to consumers [7]. - The company has expanded its market presence significantly, with over 3,000 specialized stores across 28 provinces and cities, primarily in Shandong [7]. Group 3: Financial Performance and Future Plans - In 2024, Taishan Beer is projected to achieve a revenue of 50.152 million yuan, with a sales volume of 80,000 tons in 2025, maintaining revenue levels from the previous year [9]. - The company plans to launch 13 new products in 2025 and has received the prestigious "Qingzhu Award" in the industry, indicating strong performance in product development and market expansion [9]. Group 4: Consumer Impact and Marketing Strategy - The reorganization is not expected to affect consumers, as the company remains committed to product quality and freshness [10]. - Future marketing strategies will focus on younger consumer demographics, enhancing the competitiveness of specialized stores, and aiming for a target of "1,000 stores per province" [10].