达成千万级合资豪华品牌,一汽奥迪锚定四大领先目标
Zhong Guo Qi Che Bao Wang·2026-01-16 02:36

Core Insights - FAW Audi has achieved a significant milestone of reaching 10 million users, becoming the first joint venture luxury car brand in China to do so, reflecting the brand's successful development and deep integration into the Chinese market [1][2][3] Group 1: Company Achievements - The milestone of 10 million users is not just a numerical achievement but also a testament to FAW Audi's strategic decisions and strong confidence in promoting Sino-German automotive cooperation [2] - FAW Audi has been a pioneer in the Chinese luxury automotive market, introducing several industry firsts, such as the extended Audi A6 in 1999 and the 4S sales service system in 2000 [3] - The company has established a comprehensive luxury product matrix that includes fuel and electric vehicles, catering to diverse consumer needs in China [6][8] Group 2: Product Launches - The new Audi Q5L, priced between 309,800 to 384,800 yuan, was launched during the celebration, marking the beginning of a new era in intelligent luxury [11] - The Q5L features a longer wheelbase and is equipped with advanced technologies, including the Huawei Qian Kun intelligent driving technology, enhancing the driving experience [12][14] - The new Audi A6L made its global debut at the event, showcasing the brand's commitment to innovation and luxury [1][6] Group 3: Strategic Initiatives - FAW Audi introduced the "Zhen·Heart Path" customer experience strategy, focusing on providing high-quality luxury experiences through ten service commitments [9] - The company aims to achieve four key goals: leading brand development, technology, customer experience, and ecological responsibility [9] - FAW Audi plans to expand its service network to cover underserved markets, ensuring a seamless customer experience [8]