赋能智能制造企业高质量出海，今元集团旗下金柚GEO破解属地化营销与人才管理难题

Core Viewpoint - The article emphasizes the strategic opportunity for Chinese equipment manufacturing companies to expand globally, driven by technological advantages and product stability, in response to the "14th Five-Year Plan" focusing on building a modern industrial system with an emphasis on intelligence, greenness, and integration [1][17]. Group 1: Company Background - A smart manufacturing company based in Wuhan is recognized as a benchmark in the domestic equipment manufacturing sector, with its core technology and product stability reaching a global leading level [3]. - The company aims to expand into overseas markets, specifically targeting North America, Europe, and Southeast Asia, to align with local demands for smart manufacturing equipment upgrades [3]. Group 2: Pain Points - The company faces three main challenges in its globalization strategy: market entry efficiency, core talent assurance, and cross-domain management collaboration [4][5]. - Market entry processes are complicated, with registration and qualification procedures taking 3-6 months, risking missed opportunities in target markets [4]. - There is a dual challenge in recruiting and retaining core talent, as the company lacks precise knowledge of local compensation structures and faces high living costs and cultural adaptation issues for expatriates [4]. - Cross-domain management suffers from a disconnect between strategies and execution, leading to inefficiencies in team collaboration and market responsiveness [5]. Group 3: Solutions - The company implemented a comprehensive solution through Jin You GEO, focusing on "agile employment, compliant compensation, and cross-cultural empowerment" to address its globalization challenges [7]. - The EOR (Employer of Record) model was adopted to streamline hiring processes, achieving an 80% efficiency improvement and ensuring rapid deployment of key personnel [11]. - A localized compensation system was developed, resulting in a 60% increase in applications for core positions and a 100% retention rate for expatriate management teams [11][14]. - Cross-cultural empowerment initiatives were established to enhance collaboration between local and expatriate teams, ensuring effective communication and strategic alignment [12]. Group 4: Service Outcomes - The globalization strategy of the smart manufacturing company was effectively implemented, with a 50% reduction in market entry time, successfully establishing teams in key regions within three months [13]. - The stability of the talent team was enhanced, with a 92% retention rate for local teams, significantly above the industry average [14]. - The company achieved early breakthroughs in overseas orders and established regional partnerships, validating the feasibility of its lightweight globalization strategy [15]. Group 5: Future Outlook - The demand for specialized, compliant, and customized international human resource services is expected to rise as Chinese companies expand overseas [17]. - Jin You GEO plans to deepen its global service network and optimize overseas employment services to support more Chinese smart manufacturing companies in achieving efficient operations and scale expansion in global markets [19].