Hisense V.T.(SH:600060) Xin Lang Cai Jing·2026-01-16 02:55Core Viewpoint - The fundamental principle for a manufacturing enterprise, regardless of market cycles, is to prioritize quality as its core value [1][11]. Group 1: Company Development and Strategy - Hisense has shown steady growth over the past year, showcasing its latest World Cup customized products at CES, emphasizing "AI technology" and its advancements in artificial intelligence and smart hardware [1][11]. - The company has a long-standing commitment to quality, which is deeply embedded in its corporate philosophy and operational practices [3][14]. - Hisense's development strategy has evolved to include high technology, high quality, and high-level service since the maturation of the Chinese market economy in 1993 [3][13]. Group 2: Quality Management Philosophy - Hisense maintains a zero-tolerance policy towards quality issues, believing that even a 0.01% defect rate can lead to a complete failure for affected customers [3][13]. - The company has institutionalized its quality philosophy into what is known as the "Seven Military Regulations" for quality management [3][13]. - Quality is viewed as a moral obligation and a core value that cannot be overlooked, as stated by the chairman [4][18]. Group 3: Technological Innovation and R&D - Hisense has invested significantly in chip technology, being the only domestic home appliance company involved in research across various semiconductor fields [4][15]. - The RGB-Mini LED technology represents a breakthrough in display technology, requiring advanced capabilities in both RGB lighting and image quality control [5][15]. - The development of the "Xinxin" chip in 2005 marked a milestone for Hisense, enabling the company to lead in display technology [15]. Group 4: Digital Quality Management - Hisense is implementing a digital quality management system that leverages AI and machine vision for real-time monitoring and anomaly detection, shifting from post-production checks to proactive quality control [7][17]. - The company has established a digital framework that integrates research, supply chain, quality improvement, and carbon management, addressing traditional traceability challenges [6][16]. - Hisense's Qingdao factory has been recognized as a "lighthouse factory," showcasing its advanced AI-driven quality control processes that have improved detection efficiency by 70.7% [7][17]. Group 5: Global Brand Positioning - As a global sponsor for the upcoming 2026 World Cup, Hisense aims to enhance its brand visibility and trust through high-quality products showcased at major sporting events [9][19]. - The company emphasizes that quality is essential for brand strength and global competitiveness, committing to further integrate AI into its quality ecosystem [8][18]. - Hisense's approach to manufacturing focuses on long-term foundational values, ensuring that quality remains a priority in all aspects of its operations [10][19].