“四可”赋能分众智投，重构本地生活营销新价值

Core Insights - The article discusses the launch of "Fenzhong Smart Investment," a new product by Fenzhong Media aimed at enhancing local marketing through AI and big data capabilities, targeting local life customers to overcome growth bottlenecks and succeed in regional markets [1][4][6] Group 1: Market Context - The overall market remains under pressure, with online traffic peaking and customer acquisition costs rising. However, the local life service market is expected to see significant growth, with the O2O market projected to reach 3.8 trillion yuan by 2025, reflecting a 17.6% year-on-year increase [2] - The underlying logic of local life marketing is being reshaped, with a focus on brand effectiveness and efficiency becoming crucial for local life customers [2] Group 2: Product Features and Advantages - Fenzhong Smart Investment leverages the "Four Capabilities" (precision, attribution, interaction, optimization) to meet market demands and revolutionize local marketing solutions [4][6] - The product emphasizes regional precision targeting, allowing for effective reach within 500 to 3000 meters of stores, and supports flexible daily material deployment tailored to local business characteristics [6][9] - The platform offers a comprehensive suite of services from customer acquisition to performance evaluation, utilizing AI and data technology to enhance marketing effectiveness [5][10] Group 3: Strategic Partnerships and Innovations - Fenzhong Media collaborates with Lingyang Tian Gong Smart Investment, integrating Alibaba Cloud's AI technology to enhance its outdoor programmatic advertising capabilities [5] - The partnership aims to provide a full-chain intelligent service for small-scale, short-cycle clients, facilitating customer acquisition and retention strategies [5][12] Group 4: Future Outlook and Strategic Goals - Fenzhong Media aims to redefine local marketing value by focusing on integrated online and offline operations, with three core products designed to enhance customer engagement and brand exposure [9][12] - The company plans to continue leveraging its "Four Capabilities" to help local life customers capitalize on the recovery of service consumption and achieve sustainable growth in the local market [12]