开店近500家，年销数十亿，拆解深呼吸女装的全渠道协同增长密码

Core Insights - DEEP BREATH has opened nearly 500 stores and achieved annual sales in the billions, leveraging a comprehensive retail ecosystem [2][16] - The brand represents a shift in consumer behavior towards rational consumption, focusing on comfort, practicality, and value rather than emotional premium associated with brands [2][4] Product Strategy - DEEP BREATH continues to emphasize high-quality materials at affordable prices, aligning with trends in rational consumption and sustainable fashion [6] - The brand's core philosophy revolves around "comfortable dressing," aiming to provide urban women with practical wardrobe solutions [6] - The strategic focus on wool and cashmere has helped establish trust and recognition in the market, with competitive pricing of 100% cashmere sweaters at 380 RMB and 100% Australian merino wool sweaters at 200 RMB [7] Market Performance - DEEP BREATH has achieved significant market recognition, ranking first in sales and customer satisfaction for women's wool and cashmere sweaters [9] - The brand's sales performance during major shopping events, such as achieving nearly 1 billion RMB in GMV during the 2025 Double 11, reflects its strong market presence [18] Product Range Expansion - The brand targets urban women aged 25-45, focusing on practical and versatile clothing options, and has expanded its product range to include various categories such as outerwear, pants, and shirts [10] - DEEP BREATH emphasizes durability and versatility in its products, using high-quality materials and sustainable practices [12] Retail Strategy - DEEP BREATH has established a dual-channel sales system, integrating online and offline platforms to enhance customer experience and conversion rates [14][17] - The brand's offline stores are strategically located in high-traffic urban areas, designed to reflect the brand's philosophy and enhance customer engagement [15][16] Marketing and Brand Building - The brand focuses on long-term brand value through public engagement activities, collaborations with artists, and partnerships with fashion media to enhance visibility [20][23] - DEEP BREATH aims to build a stable brand recognition through consistent and multi-dimensional content output rather than short-term promotional bursts [25]