“以旧换新”政策、多种补贴等举措全力激发消费新活力 节前市场“红红火火”

Group 1: Ningxia's "Old for New" Policy - Ningxia has officially implemented the "Old for New" policy for automobiles and home appliances in 2026, leading to increased consumer demand for these products [1] - The policy features a precise implementation method, with subsidies for scrapping and updating vehicles requiring qualification through the "My Ningxia" app, and a lottery system for vehicle replacement subsidies [1] - Consumers purchasing new energy vehicles can receive a subsidy of up to 12% of the vehicle price, capped at 20,000 yuan, while those buying fuel vehicles with an engine size of 2.0 liters or less can receive up to 10%, capped at 15,000 yuan [1] Group 2: Home Appliance Subsidies - The subsidy scope for home appliances has been expanded to include digital and smart products, utilizing an online consumption voucher system that provides a 15% discount on the selling price for traditional appliances and digital products [3] - The first phase of the automobile "Old for New" program saw over 7,600 registrations, with 4,226 winners selected through a lottery, and over 6,300 transactions for home appliances and digital products, directly driving consumption of 31.9 million yuan [5] Group 3: Consumption Trends in Anhui - In Anhui's Linquan County, various subsidies have stimulated pre-holiday consumption, with government-issued consumption vouchers being used to reduce prices on digital products [6] - The recent week has seen a rise in sales of digital products due to the application of national consumption vouchers [8] - The county has achieved full e-commerce coverage across 406 administrative villages, enabling same-day delivery of home appliances to rural households [10] Group 4: Quality and Smart Product Trends - The pre-holiday consumption in Linquan County shows a clear trend towards quality and smart products, with consumers shifting from traditional goods to various smart products [12] - The local government is enhancing supply chains and optimizing product offerings to quickly adapt popular smart products from urban areas to rural households, stimulating potential demand for consumption upgrades [12] Group 5: Guangdong's Consumption Promotion - Guangdong Province has launched the "Guangdong Goods Go Global" spring consumption promotion activity, aiming to invigorate consumer spending through online and offline collaboration [13] - The first promotional event for home appliances took place in Foshan, showcasing hundreds of companies with AI appliances, energy-saving products, and smart kitchen devices [13] - In the first quarter of this year, Guangdong plans to hold 12 promotional events, involving over 6,000 enterprises and more than 10 major commercial platforms [15]