西贝将关102家店,你抵制的餐厅预制菜,为啥成年夜饭刚需?
3 6 Ke·2026-01-16 03:23

Group 1 - The core point of the article is that Xibei Restaurant is closing 102 stores due to a significant decline in business, attributed to the pre-made food controversy and poor public relations [1][3] - Xibei's founder, Jia Guolong, reported a 50% year-on-year decline in business as of January 2026 [1] - The pre-made food controversy has affected multiple companies, including He Fu Lao Mian, which once had a valuation of 7 billion yuan but is now struggling with consumer trust [3] Group 2 - The pre-made food market is experiencing significant growth, with sales expected to approach 1 trillion yuan before the 2026 Spring Festival, and a 180% year-on-year increase in pre-made food sales for New Year's Eve dinners [3][4] - Consumers are increasingly accepting pre-made food in various settings, with over 54% of families opting for a "pre-made + self-cooked" model [3] - The demand for healthier and more transparent food options is rising, with consumers focusing on ingredient lists and health indicators such as low salt and no preservatives [7][9] Group 3 - The consumption of pre-made food in supermarkets is driven by convenience and clear pricing, with consumers willing to pay for the time saved [19] - In contrast, restaurant-goers expect a dining experience that includes freshly prepared meals, leading to dissatisfaction when pre-made food is served at high prices [21][22] - The lack of transparency regarding the sourcing and preparation of pre-made food in restaurants contributes to consumer distrust, as seen in the case of Xibei [22][23]

西贝将关102家店,你抵制的餐厅预制菜,为啥成年夜饭刚需? - Reportify