Hisense V.T.(SH:600060) Jing Ji Guan Cha Wang·2026-01-16 03:27Core Viewpoint - The World Economic Forum has welcomed 23 new "lighthouse factories" into its global network, showcasing advanced technologies that enhance production efficiency, supply chain resilience, sustainability, talent development, and customer-centric practices. Hisense's Qingdao factory is the only "lighthouse factory" in the global television industry, recognized for its intelligent, digital, and user-centered manufacturing capabilities [1]. Group 1: Factory Overview - Hisense's Qingdao factory covers an area of 310,000 square meters and produces a television every 20 seconds, representing a decade of continuous upgrades in smart manufacturing [1]. - The factory aims to combine top-tier smart manufacturing capabilities with a deep focus on user needs, transitioning from a single product technology advantage to a comprehensive advantage that includes cutting-edge technology, industrial manufacturing, and user experience [2]. Group 2: Challenges and Solutions - Hisense faced the challenge of adapting to diverse global market preferences, leading to the development of hundreds of television models annually. The company shifted its focus from merely "excellence in manufacturing" to a user-centered approach utilizing AI, big data, and VR simulation [2][3]. - The construction of a "lighthouse factory" requires significant technical accumulation and continuous investment over a decade, with Hisense starting its smart manufacturing initiative as a top priority in 2015 [3][4]. Group 3: Technological Integration - Hisense has integrated AI throughout the entire production process, utilizing over 40 use cases that combine intelligent agents, big data, VR, and digital simulation technologies to enhance efficiency, quality, and flexible manufacturing [7]. - The factory has achieved a 34% reduction in R&D cycles and an 18% decrease in material costs, while also improving employee training time by 60% [8]. Group 4: Future Vision - The future vision for Hisense includes the development of a "factory brain" that can manage and optimize multiple factories globally, enhancing standardization and intelligence in production processes [11]. - The plan to replicate the "lighthouse factory" model involves four steps: establishing IoT connectivity, empowering AI scenarios, coordinating global factories, and evolving into a smart entity capable of proactive decision-making [10].