这年头，情绪竟成“大买卖”

Core Insights - The rise of "emotional consumption" among the younger generation is driven by the need for emotional healing and stress relief, with a significant market potential projected to grow from 16.3 trillion yuan in 2022 to 23.1 trillion yuan in 2024, and expected to reach 27.2 trillion yuan by 2025 and exceed 45 trillion yuan by 2029 [1][2] Group 1: Emotional Consumption Trends - Emotional consumption is characterized by young consumers seeking products and services that provide immediate emotional satisfaction and companionship, such as blind boxes, emotional toys, and creative cultural products [1][3] - Over 90% of young people recognize the value of emotional consumption, with nearly 60% willing to pay for it, indicating a strong market demand [2][7] - The emotional consumption market is evolving, with physical products and experiential services becoming mainstream, as over 50% of respondents spend between 100-300 yuan monthly on physical goods [7][9] Group 2: Psychological Drivers - The core motivation for the rise in emotional consumption among youth is linked to the need for emotional management and the fulfillment of psychological needs in a high-pressure environment [3][9] - Traditional emotional support systems have weakened, leading young people to seek external products and services for emotional compensation [3][9] - The demand for emotional products is not just about material satisfaction but also about emotional expression, identity construction, and social connection [7][9] Group 3: Market Opportunities - The growth of digital and virtual emotional consumption is notable, with AI-driven products and services gaining traction, such as virtual gifts and emotional chatbots [8][9] - The market for AI toys is projected to see a significant increase, with sales expected to rise by 394.9% in 2025, highlighting the shift towards emotional companionship through technology [9][10] - Companies are encouraged to explore untapped emotional needs and expand consumption scenarios across various sectors, including health, education, and workplace environments [10]