经典之上 再造经典——北京越野开启全民共创造车新纪元

Core Viewpoint - Beijing Off-road has launched the BJ40 Explorer and the Beijing 81 2.0 co-creation version, emphasizing the brand's commitment to innovation while honoring its classic heritage [1][3]. Group 1: Product Launch and Features - The BJ40 Explorer is introduced as a new interpretation of the BJ40 legacy, while the Beijing 81 2.0 co-creation version marks a significant upgrade from the 1.0 version, showcasing the brand's evolving identity [3][6]. - The Beijing 81 is recognized as the industry's first "tactical box" vehicle, inheriting the robust characteristics of the BJ80 and featuring a unique design that sets it apart in the market [6][9]. Group 2: BIP Co-Creation Model - The Beijing 81 employs an innovative BIP (Build in Public) model, allowing users to participate in the vehicle's development process, thus breaking away from traditional closed-door manufacturing practices [4][6]. - Since its launch on August 1, 2025, the BIP model has successfully engaged over 150,000 visitors through nine city exhibitions and has garnered more than 1 million online exposures, collecting over 10,000 co-creation suggestions [6][9]. Group 3: User Feedback and Iteration - The transition from the 1.0 to the 2.0 version of the Beijing 81 incorporates multiple enhancements based on user feedback, including design modifications that improve aesthetics and functionality [9][11]. - Key upgrades in the 2.0 version include refined body lines, enhanced grille details, and improved safety features, all aimed at creating a vehicle that better meets user needs [9][12]. Group 4: Brand Commitment and Future Plans - The launch event highlighted the integration of user feedback with the brand's craftsmanship, marking a new chapter for the Beijing 81 as it embarks on its next phase of market introduction [12][13]. - The company invites ongoing user participation in the co-creation process, emphasizing that every suggestion will contribute to the continuous evolution of the Beijing 81 [13].