以文化为罗盘，穿越高速增长之旅

Core Insights - The article illustrates the unique corporate culture of On, a Swiss sports brand, which has evolved from a small startup to a multinational company with over 2,600 employees listed on the NYSE in just ten years [2] - The company emphasizes a collaborative and autonomous work environment, guided by its five core values known as "Spirits" [2][3] Group 1: Five Core Values - Explorer Spirit: This value promotes curiosity and an entrepreneurial mindset, encouraging employees to take smart risks and innovate without being constrained by rules [3] - Athlete Spirit: It emphasizes the pursuit of excellence while recognizing the importance of rest and recovery, highlighting employee well-being and work-life balance [4][10] - Team Spirit: Defined by collaboration, this spirit fosters trust, transparency, and respect among team members, allowing for decision-making autonomy [5][13] - Positive Spirit: This value embodies a mindset of "everything is possible," encouraging employees to spread positivity, which is seen as contagious [6][14] - Survivor Spirit: It guides the company's choices towards sustainability and environmental protection [7][16] Group 2: Company Growth and Strategy - On has experienced exponential revenue growth, reaching 1.79 billion Swiss francs in 2023, and views the increased attention from being publicly listed as a positive pressure to perform better [14] - The leadership team operates on a "five-partner" model, where each member plays a distinct role, fostering a complementary dynamic that enhances decision-making and communication [12][13] - The company aims to position itself as a top-tier premium sports apparel brand, focusing on sustainability and innovation to differentiate itself from both mass-market brands like Nike and luxury brands like Lululemon [16]