北京越野开启全民共创造车新纪元

Core Viewpoint - Beijing Off-road officially launched the BJ40 Explorer and showcased the Beijing 81 2.0 Co-creation Edition, marking a historical transition from the 1.0 Co-creation Edition [1] Group 1: Product Launch - The BJ40 Explorer was officially released on January 15, with the Beijing 81 2.0 Co-creation Edition also making its debut [1] - The Beijing 81 is described as the market's first "tactical box," inheriting the "hardcore genes" and "reliable quality" from the BJ80, featuring a unique "tactical style" and rugged "boxy design" [1] Group 2: Innovative Manufacturing Model - The Beijing 81 introduces the BIP (Build in Public) manufacturing model, allowing users to participate in the car development process [1] - This model breaks the traditional "closed-door" approach of car manufacturing, sharing the development progress, decision-making logic, encountered issues, and iteration processes publicly [1] - The BIP model is built on three core elements: "openness, participation, and feedback," creating a transparent product development system, a high-frequency interactive member community, and a responsive optimization mechanism [1]