解读潮尚消费 北京商业论坛举办

Core Insights - The integration of traditional and fashionable elements is crucial for revitalizing consumption and fostering growth highlights in the current macro context of supporting new consumption trends and products [1][3] - The 2025 Beijing Commercial Forum, themed "潮尚聚变·新需求与新供给," gathered representatives from various sectors to discuss fashion consumption and trends, aiming to contribute wisdom for expanding consumption and enhancing commercial quality [1][3] Group 1: Fashion Consumption Dynamics - The "14th Five-Year Plan" emphasizes leading new supply with new demand, which has been vividly practiced through the rise of fashion and trend consumption over the past year [3] - Fashion consumption is seen as a vital engine for boosting urban vitality and consumption, with Beijing leveraging its cultural foundation and innovative drive to enhance both qualitative and quantitative growth in this sector [3][6] - The emergence of experience-based consumption centered around fashion has become a significant growth driver in Beijing's market, with the "first store economy" and cultural tourism integration demonstrating strong consumption spillover effects [3][6] Group 2: Insights from the Blue Book - The annual report "2025 Beijing Commercial Development Blue Book" focuses on "reconstructing consumption through trends," documenting the shift in Beijing's consumption from "functional satisfaction" to "experience enhancement" [5][6] - Key findings include the rise of consumption content like trendy toys and concerts as social connectors, the development of unique Citywalk routes, and the emergence of small bars as part of Beijing's night economy [6] - The Blue Book highlights the construction of a new consumption ecosystem in Beijing that combines international flair with local vibrancy, emphasizing that quality consumption is characterized by fashion and trend attributes [6] Group 3: Forum Discussions and Future Trends - The forum's agenda reflects a deep understanding of current market conditions and commercial trends, focusing on hot topics such as fashion trends, pet economy, and live-streaming e-commerce [7] - Experts predict that fashion consumption could become a trillion-yuan growth point during the "14th Five-Year Plan," driven by innovation and cultural richness in China [7] - A strategic cooperation agreement was signed between the "Beijing Top Ten Commercial Brand Activities" committee and Ningbo Bank's Beijing branch to explore financial services that better meet the needs of the consumption sector [7][8]