Core Viewpoint - The return of GQ China marks a significant revival of the brand after an 18-month hiatus, with a new partnership between Condé Nast and Southern Media Group, indicating a strong commitment to re-establishing its presence in the Chinese market [1][4]. Group 1: Brand Relaunch - GQ China officially announced its return on January 16, 2024, with the first issue featuring musician Jackson Wang and NBA star Shai Gilgeous-Alexander on the cover [1]. - The GQStudio WeChat account posted a message signaling the brand's determination to restart after facing challenges such as contract termination and team disbandment [3]. - The previous publication, "智族GQ," ceased operations due to the expiration of its partnership with China News Service, leading to a significant restructuring of its team and social media presence [4]. Group 2: Market Strategy - Condé Nast's CEO Roger Lynch expressed confidence in the brand's potential in China, emphasizing the importance of supporting and promoting Chinese culture [5]. - The first issue of "精英GQ" aims to showcase the creativity of Chinese culture and fashion on an international stage, featuring local designers and photographers [7]. - The publication is positioned to facilitate cross-cultural dialogue between Chinese culture and global fashion trends, highlighting the value of the Chinese market [7].
停刊十八月,GQ中国重启
2 1 Shi Ji Jing Ji Bao Dao·2026-01-16 06:13