Bei Jing Shang Bao·2026-01-16 06:39Group 1 - The 2025 Beijing Commercial Forum was successfully held, focusing on the theme "Trendy Transformation: New Demand and New Supply," gathering representatives from various sectors to discuss fashion consumption and trends [1] - The forum aimed to contribute wisdom for expanding consumption, enhancing business quality, and breaking through brand challenges [1] Group 2 - Weibo IN's Executive Director Zhang Xueli highlighted the introduction of flagship stores for international anime brands in North China, which sparked enthusiasm among core users for collecting limited edition figures [3] - Weibo IN hosted several phenomenon-level events, emphasizing that the essence of creating a hit product lies in the combination of product scarcity, scene engagement, and community mobilization [3] - The "Honor of Kings 10th Anniversary City Party" event attracted 80,000 participants over three days, with over 50 million online exposures, showcasing three key characteristics: strong IP with deep scene integration, layered experiences resonating with different user groups, and emotional resonance across online and offline platforms [3]