北京华江文化集团的创始人陈绍枢：文体行业借情绪消费加快融合

Group 1 - The 2025 Beijing Business Forum was successfully held, focusing on the theme "Trendy Transformation: New Demand and New Supply," gathering representatives from various sectors to discuss fashion consumption and trends [1] - The founder of Beijing Huajiang Cultural Group, Chen Shaoshu, highlighted the company's 14-year involvement in operating the "Beijing Gift" brand, with over 10,000 original products designed that incorporate Beijing elements, showcasing the integration of cultural IP and market operations [3] - The sports industry is increasingly recognized as a commercial "gold mine," with significant market potential and commercial value in areas such as ticket sales, television broadcasting, commercial sponsorship, and the development of sports merchandise [3] Group 2 - Young consumers are placing greater emphasis on emotional value in their purchases, seeking social capital and a sense of belonging to products, and are willing to pay a premium for products that resonate emotionally [3] - Product design is increasingly focusing on emotional recognition, cultural identity, and self-healing, enhancing attractiveness through compelling cultural narratives and emotional connections [3] - Technological innovations are driving upgrades in creative methods, leading to more diverse products and rapid iterations, which further enrich the consumer experience [3]