西双版纳嘎洒国际机场服务品牌“焕新”记：一场沪滇协作的“破圈”培训

Core Viewpoint - The research and training initiative at Xishuangbanna Gasa International Airport aims to enhance service brand development through expert insights and practical recommendations, focusing on integrating local culture and improving passenger experience [1][4]. Group 1: Research and Training Activities - A team of experts from various aviation institutions conducted a comprehensive study at Xishuangbanna Gasa International Airport, providing systematic and forward-looking external support for service brand development [1][4]. - The research involved various methods such as thematic reports, discussions, and on-site diagnostics to understand the current status and challenges of the airport's service brand [4]. Group 2: Key Focus Areas - The team focused on critical issues such as the integration of Dai culture, the creation of unique services, and addressing operational pressures [4]. - Utilizing the 6H professional analysis tool, the team proposed several actionable optimization suggestions based on passenger experience, covering aspects like service processes, visual identity, and emergency service capabilities [4]. Group 3: Outcomes and Future Plans - The research team acknowledged the achievements of the airport in service products like "Worry-free for Migratory Birds" and "Worry-free for Teams," while recommending enhancements in brand design and cultural expression [4][5]. - Xishuangbanna Gasa International Airport plans to incorporate the insights gained into its 2026 service work deployment, aiming to deepen the integration of service brands with Dai culture and improve the recognition and influence of its "Rainforest Airport, Worry-free Travel" brand [5].