Infoseek舆情系统守住产品口碑与营销阵地

Core Viewpoint - The fast-moving consumer goods (FMCG) industry faces significant public opinion risks due to its competitive nature, rapid product iteration, and frequent marketing activities, which can lead to negative information spreading quickly and impacting sales [1][3]. Group 1: Public Opinion Characteristics - Public opinion in the FMCG sector is characterized by fragmentation and sudden outbreaks, often triggered by negative comments on e-commerce platforms or social media during key events like product launches [3]. - Negative information can lead to substantial sales declines if not addressed promptly, as seen in cases where brands faced unfounded rumors about product safety [3]. Group 2: Infoseek System Capabilities - The Infoseek public opinion monitoring system provides comprehensive, real-time monitoring across essential channels such as e-commerce, social media, and influencer accounts, allowing brands to set alerts based on specific keywords related to product quality and marketing [3][4]. - The system can issue alerts within two minutes of negative information appearing, enabling brands to respond quickly and effectively, as demonstrated by a snack brand that clarified a rumor within three minutes, resulting in a 15% increase in search index [3][4]. Group 3: Marketing Risk Management - Infoseek aids FMCG brands in avoiding marketing risks by monitoring market feedback on new campaigns and providing timely alerts for negative sentiments, allowing for strategic adjustments [4]. - The system also tracks competitors' marketing activities to help brands learn from others' mistakes and refine their own strategies [4]. Group 4: Mitigating Negative Impact - After addressing negative feedback, Infoseek helps brands counteract negative sentiment by leveraging a vast network of media and influencers to disseminate positive content, thereby diluting the adverse effects [4]. - The system tracks the effectiveness of positive content and optimizes media strategies, while also providing insights for product design adjustments based on consumer feedback and industry trends [4].