思宾格Biospringer：流量“食”足，地域风味何以成为零食市场增长“新引擎”？

Group 1 - The core viewpoint of the article highlights the rising demand for regional flavor snacks driven by consumers' desire for flavor experiences and emotional connections, leading to a new consumption trend in the snack food market [1][3] - Regional flavor snacks are becoming a key growth engine in the snack food industry, with 26% of global consumers wanting local dish flavors in food and beverages, and 43% of consumers attracted to regionally limited delicacies [3] - The overall market size for flavored snacks in China is projected to reach 587.2 billion yuan in 2024, with regional specialty snacks accounting for 11.2% of this market [3] Group 2 - The innovation in regional flavor snacks is characterized by a dual approach of "classic preservation" and "cross-border integration," providing diverse taste experiences [3] - In the meat snack category, brands are focusing on flavor design that aligns with consumer emotional needs and health demands, utilizing ingredients like Biospringer yeast extract to enhance flavor while meeting health standards [5] - For puffed snacks, brands are transforming popular local dishes into flavors, emphasizing health attributes such as low fat and zero trans fats to cater to consumer health needs [7] Group 3 - The konjac snack category is seeing innovation through the fusion of northern and southern flavors, with spicy and tangy profiles becoming popular among consumers [9] - In the nut snack sector, brands are leveraging local flavors and rare ingredients to appeal to younger consumers while incorporating healthy components [11] - The health snack market in China is growing rapidly, with a year-on-year growth rate exceeding 30% for regional flavor snacks with "clean label" attributes [12] Group 4 - Companies are required to balance the preservation of regional flavors with health upgrades, utilizing natural ingredients like yeast extract to enhance flavor while addressing health concerns [13] - Biospringer yeast extract is recognized for its ability to reduce salt while enhancing flavor, making it a key solution for companies aiming to meet consumer health demands [13] - The rise of regional flavor snacks reflects a return to local cultural identity and serves as a practical example of industry innovation, suggesting that further exploration of local flavors and scientific formulation upgrades could drive market growth [13]