北京市场总消费额增速连续4个月提升 文旅企业深挖服务消费潜力

Group 1 - The core viewpoint of the articles highlights the positive outlook for Beijing's economy in the first quarter, supported by various favorable factors despite challenges from high base figures in the previous two years [1] - Beijing's total market consumption has shown a continuous increase in growth rate for four months since August of last year, with stable support from service consumption [1] - Multiple enterprises in Beijing are actively boosting service consumption by offering diverse service options, exemplified by the "可佩之兰·可观之境" orchid exhibition at the Beijing World Flower Garden, which has attracted visitors since its opening on New Year's Day [1] Group 2 - The orchid exhibition aims to promote the "flower appreciation economy" in Beijing, featuring various orchid species and unique rare plants, including new varieties and nationally protected species [1] - The exhibition emphasizes the aesthetic and cultural value of orchids while creating an immersive and shareable experience to further stimulate winter cultural and tourism consumption [2] - On New Year's Day, visitor numbers increased by 40% compared to the same day last year, with a significant proportion of family visitors and young people [2]