“广货行天下”春季行动启动 首站家电专场掀起消费热潮

Core Insights - The "Guangdong Goods Going Global" spring campaign launched on January 15, 2026, in Foshan, significantly boosted sales, with nearly 20 orders received within the first hour, doubling the usual sales volume [1] - The event featured over 30 executives from Guangdong appliance companies acting as "product ambassadors," engaging in live streaming across multiple platforms to promote new products and online sales [1][2] - The campaign aims to enhance consumer engagement and stimulate demand through substantial discounts, with some products seeing price reductions of up to 25% due to government and company incentives [1][2] Group 1 - The live streaming event showcased a commitment to quality, with a representative highlighting a 40-year-old washing machine still in use, emphasizing the dedication of Guangdong manufacturers to product excellence [2] - E-commerce platforms like Taotian, Vipshop, and Xinxuan announced special support plans for "Guangdong Goods," creating dedicated sections to promote local products and utilizing big data for targeted marketing [2] - Guangdong's strong manufacturing base and innovative design capabilities were underscored, with plans for continued collaboration between platforms and local brands to enhance market reach and brand influence [2] Group 2 - The campaign will expand beyond home appliances to include a variety of sectors such as mobile phones, clothing, food, smart devices, automotive, beauty products, and agriculture, following a "one product per week" strategy [3] - Over 6,000 companies are participating in the initiative, supported by more than 10 major e-commerce platforms and numerous offline retailers [3] - The focus will be on selecting high-quality products and brands for promotion, facilitating connections between retailers, distributors, and manufacturers to streamline supply and demand [3]