中国经济传媒协会会长赵健：新需求下消费者更注重情绪价值与文化认同

Core Insights - The 2026 Beijing Commercial Brand Conference and the announcement of the 2025 Top Ten Commercial Brands took place in Beijing, focusing on the theme of "New Demand, New Supply" [1] - The event gathered government leaders, commercial experts, and corporate representatives to celebrate outstanding brands representing the highest level of Beijing's commercial landscape [1] Group 1 - Zhao Jian, President of the China Economic Media Association, emphasized three key concepts: "Momentum," "Driving Force," and "Co-construction," discussing the development of commercial brands and boosting consumption [3] - Zhao highlighted that expanding domestic demand is a cornerstone for stable growth and a main engine for high-quality development, with final consumption expenditure contributing 53.5% to economic growth in the first three quarters of 2025, an increase of 9% from the previous year [3] - Beijing is positioned as a pioneer in cultivating an international consumption center, showcasing a consumption ecosystem characterized by "vibrant atmosphere, international style, and Chinese trends," which exemplifies the strategy of expanding domestic demand [3] Group 2 - Consumers are increasingly valuing emotional connection and cultural identity, seeking personalized and meaningful experiences, which shifts brand competition towards long-term engagement with "hearts" and "communities" [3] - The integration of commerce, culture, tourism, and sports in Beijing's commercial circles demonstrates that rich supply and innovative scenarios are key to brands winning market share [3]