贾国龙确认公关副总裁宋宣离职,支持投资其创业;宋宣回应:受恩于贾总,永远是西贝人

Core Viewpoint - The company West B is undergoing significant changes, including the departure of a key executive and the planned closure of 102 stores across more than 30 cities, which reflects ongoing challenges in the restaurant industry and public perception issues related to its food quality and operational practices [1][6][20]. Group 1: Executive Changes - Song Xuan, the Vice President of Public Relations at West B, has left the company, a decision made for personal development reasons, as confirmed by the founder Jia Guolong [1][4]. - Jia Guolong expressed support for Song Xuan, highlighting her contributions and stating that the decision was independent of external influences [4]. Group 2: Store Closures - West B has confirmed plans to close 102 stores, which represents approximately 30% of its total outlets, as part of a strategic adjustment to its operations [6][20]. - The closures will be implemented gradually in the first quarter, with various strategies for each location, including negotiations for rent reductions and potential early closures [7][20]. Group 3: Public Relations and Crisis Management - The company has faced significant public backlash regarding accusations of using pre-prepared dishes, which has severely impacted its reputation and sales [17][19]. - Despite efforts to clarify its position and improve transparency, including a public apology and operational adjustments, the brand's image has suffered, leading to a reported 50% decline in business year-over-year [19][20].

Venture-贾国龙确认公关副总裁宋宣离职,支持投资其创业;宋宣回应:受恩于贾总,永远是西贝人 - Reportify