冰雪经济规模有望突破万亿元 金融+助力冰雪消费

Core Viewpoint - The integration of financial services with the tourism industry in Harbin is enhancing the local economy, particularly through the promotion of the ice and snow tourism sector, which is expected to grow significantly in the coming years [1][4]. Group 1: Company Overview - Harbin's Ice and Snow World, a flagship of Harbin's cultural tourism, is projected to generate 1 billion yuan in ticket revenue in 2024, accounting for 80% of its parent company's total revenue of 1.2 billion yuan [1]. - The merger of Harbin Cultural Tourism Group and Sun Island Group has resulted in the formation of a new entity that encompasses 33 subsidiaries, with total assets increasing from over 2 billion yuan to 5 billion yuan, aiming for 100 billion yuan in revenue and 10 billion yuan in profit [1]. Group 2: Financial Services and Initiatives - Everbright Bank has established a partnership with Harbin's tourism sector, offering various financial services including credit card discounts and promotional activities to enhance visitor experiences [1][3]. - The bank has provided nearly 4 million yuan in credit support to local travel agencies, helping them alleviate seasonal funding pressures and develop innovative tourism products [2]. Group 3: Market Trends and Economic Impact - The national ice and snow economy is projected to exceed 1 trillion yuan, with the government emphasizing the importance of this sector for consumption and economic growth [3][4]. - Everbright Bank's approach to integrating financial services with local tourism needs is seen as a valuable strategy in a competitive market, moving beyond mere price competition to create a comprehensive service system [3].