2025年民宿消费报告：北京位列最受欢迎目的地前三甲

Core Insights - The homestay market is expected to show steady growth in 2025, with both supply and demand increasing [2] - The report highlights that "good homestays" and "good services" are driving structural growth [2] - The most popular homestay destinations in 2025 include Qingdao, Beijing, and Weihai among others [2] Market Trends - In 2025, the average daily rate (ADR) for homestays remains stable, with 12% of homestays priced below 100 yuan and 62% priced between 100-300 yuan [2] - The fastest-growing destinations include Kaifeng, Fangchenggang, and Urumqi, with Kaifeng experiencing a 4.6 times increase in orders [2] Consumer Demographics - In 2025, users born after 2000 make up 59% of homestay consumers, establishing themselves as the core consumer group [3] - The post-95 generation is noted for having the highest average travel frequency, with an average of 2.3 trips per person [3] - The growth of silver-haired users (aged 55 and above) is accelerating demand for specialized homestay products, with their orders increasing by over 29% annually [3] Product Diversification - Unique homestays such as pet-friendly, sea-view, and cave homestays have seen a nearly twofold increase in search volume, indicating a growing blue ocean in niche demands [2] - The demand for various room types is diversifying, with one-bedroom units being the most popular, while two-bedroom and larger units are also seeing rapid growth [2]