《鹅鸭杀》掀起的股价，虎牙撑得住吗？

Core Viewpoint - The resurgence of the game "Goose Goose Duck" has significantly impacted the stock price of the live streaming platform Huya, indicating a strategic shift in Huya's business model and its potential for growth in the gaming ecosystem [2][4][15]. Group 1: Game Popularity and Market Impact - "Goose Goose Duck," initially a niche game, gained massive popularity through live streaming endorsements, leading to a significant increase in user engagement and platform visibility [3][6]. - In 2023, the game achieved a peak concurrent player count of over 700,000 on Steam, with more than 70% of players from China, showcasing its strong market presence [6][7]. - The game's 2026 public test saw over 10 million pre-registrations and 5 million new users within 24 hours, indicating sustained interest despite a lower heat index compared to 2023 [7][12]. Group 2: Huya's Strategic Moves - Huya's proactive measures, including continuous engagement strategies and collaborations with other games, have maintained the game's visibility and relevance in the market [9][12]. - The company's financial report for Q3 2025 showed a total revenue of 1.69 billion yuan, marking a 10% year-on-year increase, with game-related services and advertising revenue growing by approximately 30% [12][22]. - Tencent's decision to grant Huya the distribution rights for "Goose Goose Duck" reflects confidence in Huya's capabilities and its strategic importance within Tencent's gaming ecosystem [15][22]. Group 3: Challenges and Future Directions - Huya faces challenges with stagnant user growth and declining revenue in the live streaming sector, necessitating a shift from reliance on traditional streaming income [17][19]. - The company is undergoing a transformation to integrate deeper into Tencent's ecosystem, focusing on game distribution, marketing, and service offerings to diversify its revenue streams [21][22]. - Future success will depend on Huya's ability to replicate the success of "Goose Goose Duck" with new titles and to establish a sustainable model that does not rely solely on viral hits [25][28].