寒假开启引爆“春节档”预订 “史上最长春节”催热出境游

Group 1 - The 2026 Spring Festival travel market is experiencing a surge in bookings due to the longest holiday in history, with a 9-day break leading to increased travel intentions and early peak booking periods for outbound travel [1][2] - Platforms like Tongcheng Travel and Qunar report that bookings for outbound travel products have significantly surpassed those of 2025, with a notable increase in long-haul outbound travel products [1][5] - The proportion of users booking long-haul outbound travel (9-12 days) has increased by approximately 25%, indicating a shift towards longer travel experiences [1][7] Group 2 - The travel market is witnessing a three-wave peak in bookings, driven by university students, school children, and family travelers, with a notable increase in ticket bookings among the 18-22 age group [3][4] - Family travel is particularly emphasized in 2026, with over 30% of orders being for parent-child trips, highlighting a trend towards cultural experiences and educational activities [3][4] - Destinations rich in cultural heritage and intangible cultural assets, such as Huangshan and Jingdezhen, are becoming popular, with hotel bookings in these areas seeing significant year-on-year growth [3][4] Group 3 - The outbound travel market is expanding, with Chinese tourists booking hotels in over 3,000 cities globally, reflecting a growing interest in diverse destinations [6][7] - Visa facilitation, such as Turkey's recent visa-free policy for Chinese tourists, has led to a dramatic increase in travel interest, with hotel bookings in Turkey rising by 320% [6][7] - The trend of outbound travel is spreading from coastal cities to inland regions, with cities like Chengdu and Wuhan emerging as significant sources of outbound tourists [7][8] Group 4 - Travelers are shifting from multi-country itineraries to in-depth experiences in single countries or dual-country connections, indicating a preference for immersive travel [8] - Social media trends are influencing destination choices, with topics like "Bare-faced Paris" driving a 129% increase in interest for travel to France [8]