320亿降本见成效 抖音电商加码商家扶持

Core Insights - The article discusses the shift in the e-commerce industry from a focus on growth and GMV to a more sustainable approach that emphasizes profitability and efficiency, reflecting a maturation of the sector [3][36] - Douyin E-commerce has introduced significant cost-saving measures for merchants, aiming to address their urgent need for improved profitability [3][4][36] Group 1: Cost Reduction Initiatives - Douyin E-commerce plans to save merchants over 32 billion yuan by 2025 through various initiatives such as commission waivers and reduced promotional fees [3][4] - The 2026 policy includes expanded commission waivers across all categories, significantly benefiting merchants by lowering their operational costs [7][15] - Specific examples show that merchants like Navigare and Mianzhuwu have saved substantial amounts, allowing them to invest in product differentiation and marketing [8][10] Group 2: Efficiency Improvements - The introduction of the "dual commission" mechanism allows merchants to set different commission rates based on traffic sources, reducing negotiation burdens and increasing operational efficiency [19][20] - Douyin E-commerce has implemented a system to automatically filter out high-risk orders, helping merchants avoid unnecessary advertising costs [13][14] - The platform has also reduced the payment cycle to as short as three days post-delivery confirmation, significantly improving cash flow for small and medium-sized businesses [31] Group 3: Enhanced Support and Technology Utilization - The 2026 policy includes the use of AI technology to assist merchants with customer service and content creation, further enhancing operational efficiency [34][35] - Douyin E-commerce is committed to maintaining a fair operating environment by addressing issues like malicious claims and counterfeit goods through upgraded governance systems [32][33] - The overall strategy focuses on building a supportive infrastructure for merchants, allowing them to focus on product quality and storytelling rather than operational hurdles [36]