思瀚发布《啤酒行业产业链态势及发展前景趋势报告》

Core Insights - The Chinese alcoholic beverage market is projected to grow from RMB 2.0 trillion in 2019 to nearly RMB 2.3 trillion by 2024, with a compound annual growth rate (CAGR) of 2.2% [3] - The beer market in China is expected to increase from RMB 604.3 billion in 2019 to RMB 734.7 billion by 2024, with a CAGR of 4.0% [5] - The craft beer segment is experiencing rapid growth, with its market size projected to rise from RMB 12.5 billion in 2019 to RMB 63.2 billion by 2024, achieving a CAGR of 38.4% [8] - Domestic beer companies are gaining market share, with their retail sales expected to reach RMB 468.7 billion by 2024, increasing their market share from 58.8% in 2019 to 63.8% [10] Alcoholic Beverage Industry Overview - The Chinese alcoholic beverage industry includes various types of drinks with an alcohol content above 0.5% vol, such as liquor, beer, and wine [3] - The market is expected to reach nearly RMB 2.8 trillion by 2029, with an increased CAGR of 4.3% [3] Beer Industry Development Stages - The beer industry has evolved through four stages: initial development (1900-1978), steady growth (1979-2012), market consolidation (2013-2018), and high-end, diversified development (2019-present) [4][5] - The current phase is characterized by a shift towards high-end, quality, and diverse beer products, driven by the preferences of the younger generation [5] Beer Industry Supply Chain - The beer industry supply chain consists of upstream raw material supply, midstream brewing and brand operation, and downstream distribution channels [6] - Key raw materials include malt, hops, yeast, and water, while packaging materials like glass bottles and aluminum cans are crucial for product quality [7] Market Segmentation - The beer market is divided into industrial beer and craft beer, with craft beer showing significantly higher growth rates [8] - The retail value of industrial beer is projected to grow from RMB 591.8 billion in 2019 to RMB 671.5 billion by 2024, with a CAGR of 2.6% [8] Distribution Channels - The beer market is primarily driven by on-premise consumption channels, such as bars and restaurants, while off-premise channels are also expanding [9] - The on-premise market is expected to grow from RMB 465.8 billion in 2024 to RMB 546.4 billion by 2029, while off-premise channels will increase from RMB 268.9 billion to RMB 382.9 billion in the same period [9] Future Trends - The beer industry is witnessing a trend towards flavor diversification and beverage-like products, appealing to a broader consumer base [11] - The sales channels are diversifying, with new retail formats enhancing consumer access and experience [12] - There is a growing emphasis on green production practices, with brands adopting sustainable manufacturing processes [13]