兴业银行济南分行深耕汽车金融赛道 赋能区域消费升级

Core Insights - The Jinan branch of Industrial Bank focuses on the automotive consumer market, leveraging scenario-based cooperation and product innovation to enhance automotive financial services [1][2] - By 2025, the branch has allocated a total of 63.94 million yuan in automotive installment funding in the Linyi area, significantly stimulating local automotive consumption potential [1] Group 1: Business Strategy - The branch has established deep cooperation with local automotive groups, creating a "finance + industry" collaborative service ecosystem to support regional automotive consumption [1] - The branch promotes a "resource sharing, service co-construction" philosophy by setting up financial service stations at partner 4S stores, enabling a one-stop process for customers from vehicle selection to loan disbursement [1] Group 2: Product Innovation - The branch has developed a "car owner card" as a core product, covering the entire lifecycle of vehicle ownership with benefits such as fuel discounts, car wash deals, and roadside assistance, along with installment fee discounts [2] - Localized marketing activities like "installment car purchase with gifts" are implemented to align financial incentives with purchasing benefits, enhancing customer engagement [2] Group 3: Future Plans - The branch aims to deepen strategic cooperation with key enterprises in the automotive industry, expand services in niche markets like new energy vehicles, and enhance the benefits of the car owner card [2] - The focus will be on optimizing the overall financial service experience and providing distinctive financial products to continuously support high-quality development in the regional automotive consumption market [2]