IFLYTEK(SZ:002230) Nan Fang Du Shi Bao·2026-01-16 09:38Core Insights - The core message of the news is the launch of the "SuperAgent" marketing intelligence platform by iFLYTEK, marking a shift in AI marketing from single-function assistance to complex "collective intelligence" collaboration [1][3]. Group 1: SuperAgent Concept - The "SuperAgent" concept was introduced to address the limitations of traditional AI agents, which are likened to "soldiers" executing single tasks, whereas SuperAgents act as "commanders" with strategic capabilities [5]. - SuperAgent possesses five-dimensional evolutionary capabilities: ecological power, coverage power, creativity, vitality, and decision-making power, enabling intelligent planning for multi-objective and long-chain demands [6]. Group 2: Marketing Automation - The AIMarX platform has achieved an "autonomous driving" mode for advertising, allowing brands to set total budgets and goals while the AI autonomously handles strategy formulation, cross-media placement, bidding, and dynamic adjustments [8]. - This automation addresses human efficiency issues and helps brands rebuild asset sovereignty through a comprehensive attribution system [8]. Group 3: Global Expansion Strategy - iFLYTEK has launched two core platforms to tackle the challenges faced by brands going global, including a global media placement platform, iFLYSai, which enables real-time decision-making for cross-platform strategies [9]. - The iFLYTalent platform addresses the "non-standard" challenges in influencer marketing by aggregating over 10,000 influencers globally, facilitating precise matching and fulfillment [9]. Group 4: Strategic Alliances - iFLYTEK has established the "iFLYTEK GEO Strategic Cooperation Alliance" with industry partners such as CCTV Market Research and Dentsu China, expanding its reach to over 100 countries and serving more than 1,800 clients [10].