YLYT(SZ:002878) Bei Jing Shang Bao·2026-01-16 09:51Group 1 - The 2026 Beijing Commercial Brand Conference and the announcement of the 2025 Top Ten Commercial Brands were successfully held, focusing on the theme of "New Demand, New Supply" [1] - The establishment of the Fashion Trendy Play Professional Committee by the Beijing Commercial Association aims to promote trendy play enterprises and brands, addressing the growing spiritual needs of consumers [1][3] - The event gathered government leaders, commercial experts, and corporate representatives to witness the recognition of outstanding brands representing the highest level of Beijing's commerce [1] Group 2 - The chairman of Yuanlong Yatu Cultural Communication Co., Ltd. emphasized that the commercial sector in Beijing is entering a high-quality development phase driven by new demand and supply [3] - Trendy play is evolving from a niche interest among young consumers to a significant medium connecting cultural creativity, brand innovation, and urban consumption vitality [3] - The experience gained from the Beijing Winter Olympics mascot, Bing Dwen Dwen, highlights the importance of collaboration in creativity, production, channels, and communication for successful trendy play IPs [4] Group 3 - The Fashion Trendy Play Professional Committee is seen as timely in addressing the need to cultivate new consumption patterns and enhance the cultural creative industry [3] - The committee aims to build a communication platform for trendy play brand enterprises and retail service institutions, supporting Beijing's leadership in the trendy play consumption market [1][3] - The focus will be on fostering consumer engagement in trendy play, integrating cultural and commercial tourism, and developing new scenarios for the industry [4]