北京市商务局党组成员、副局长石崇远：品质、品位、品牌是市场竞争核心制胜三要素

Core Insights - The 2026 Beijing Commercial Brand Conference and the announcement of the 2025 Top Ten Commercial Brands took place, focusing on the theme "New Demand, New Supply" [1] Group 1: Brand Development - The success of various brands in Beijing demonstrates that building a brand requires a commitment to quality and an understanding of consumer preferences in a competitive market [4] - Notable consumer landmark brands have emerged in Beijing, such as "Wenli," which attracted 600,000 visitors in its first three days, showcasing a blend of cultural, commercial, and recreational offerings [4] Group 2: Fashion and Trendy Brands - A number of unique fashion brands have emerged in Beijing, with companies like Pop Mart and 52toys establishing themselves as cultural symbols for the youth, promoting Chinese design internationally [5] - The fashion industry is supported by organizations like the China Fashion Designers Association and Beijing Institute of Fashion Technology, which focus on industry development and talent cultivation [5] Group 3: Local Specialty Stores - Local specialty stores, often located in alleys and neighborhoods, have gained popularity through word-of-mouth, becoming "queue kings" despite minimal marketing efforts [5] - The sustained commitment to quality and brand integrity by these businesses has earned them high consumer trust and loyalty, leading to spontaneous consumer demand [5]