现场直击宜家关店清仓3折起售

Core Viewpoint - IKEA is closing several stores in China, including the Shanghai Baoshan store, as part of its strategic transformation to build a more resilient foundation for future growth and focus on local relevance [8]. Group 1: Store Closures and Discounts - The Shanghai Baoshan store will close on February 2, 2026, with discounts starting from January 15, offering products at 30% to 60% off [6][8]. - The clearance sale has attracted a significant increase in customer traffic, with footfall more than doubling compared to normal days, especially peaking around noon [4]. Group 2: Business Challenges - IKEA faces challenges with its large store model, including site selection, cost control, and operations, compounded by the impact of e-commerce and price wars [8]. - The decline in furniture and home goods sales is attributed to the adjustment in the real estate market and increasing consumer demand for cost-effective products [8]. Group 3: Future Strategies - IKEA plans to invest 160 million yuan in the 2026 fiscal year to focus on promoting 150 lower-priced products, building on a total investment of 673 million yuan over the past two fiscal years [9]. - The company aims to open over ten small-format stores in the next two years as part of a strategy to control costs and develop a more flexible offline presence while also expanding its online business [9].