聚焦“人、域、场” 方军建言助力新消费

Core Insights - Zhejiang has a robust consumer market, a leading digital economy, and a large emerging consumer group, but faces challenges such as homogenized consumption scenarios and traditional supply models lagging behind new market demands [1][3] Group 1: Consumer Market Dynamics - The Zhejiang Provincial Economic Work Conference emphasized the need to innovate consumption formats and models to better meet diverse and high-quality consumer demands [1] - Domestic consumption is shifting from a focus on goods to a balanced emphasis on both goods and services, with traditional consumption growth slowing down [1] - New consumption demands in areas such as digital intelligence, cultural tourism, and elderly care are rapidly emerging, with trillion-level growth points like travel and health care gaining momentum [1] Group 2: Targeted Consumer Strategies - Recommendations include focusing on the needs of key demographics such as youth and the elderly, implementing precise services and categorized support [3] - There is a push to create nationally influential and regionally distinctive youth consumption scenarios, supporting immersive theater and other new consumption formats [3] - The elderly economy is identified as a "value blue ocean," with suggestions to bridge the digital divide and trust barriers, innovate service scenarios, and enhance family health management within the consumption industry chain [3] Group 3: Supply Chain and Infrastructure Development - Emphasis on strengthening supply in key areas like cultural tourism and digital intelligence, promoting industry integration and value extraction [5] - Strategies include enhancing pathways for cultural tourism to convert into consumer spending and stimulating digital consumption potential through well-designed consumer experiences [5] - Recommendations to strengthen county and commercial circle infrastructures, fostering a vibrant consumption ecosystem that promotes urban-rural interaction and supports new business formats [5]