《直播电商经营者落实食品安全主体责任监督管理规定》今天发布

Core Viewpoint - The newly released regulations on live e-commerce operators emphasize the importance of food safety and outline strict responsibilities for platforms, operators, and marketers in ensuring compliance and risk management [1][2]. Group 1: Regulatory Framework - The regulations will officially take effect on March 20 of this year and encompass all stakeholders in the live e-commerce ecosystem, including platform operators, live room operators, marketers, and service agencies [1]. - Platforms are identified as critical in the food safety risk prevention chain, and the regulations introduce a series of innovative measures to enforce compliance [1]. Group 2: Key Measures - A comprehensive review mechanism is mandated, requiring platforms to verify the qualifications and food operation licenses of live room operators, maintain updated records every six months, and ensure that new marketers undergo identity verification and food safety training [1][2]. - A risk control system must be established, where platforms create a "Food Safety Risk Control List" based on food categories, transaction scales, and risk levels, focusing on operator qualifications and prohibited food items [1][2]. - Internal management structures must be strengthened, with platforms appointing food safety directors and staff proportional to transaction volumes, and holding monthly safety meetings to address risks [2]. Group 3: Enforcement and Accountability - Platforms are required to take immediate action against any identified food safety violations, including reporting to regulatory authorities and implementing penalties such as warnings, traffic restrictions, account suspensions, or blacklisting [2]. - The regulations signal a clear message that platforms must actively manage both products and personnel within live rooms, shifting from reactive to proactive food safety measures [2].