2026（第16届）家具招标采购评价推介活动第二期情况通报

Industry Overview - The Chinese furniture industry exhibits a "multi-level, segmented" competitive landscape, characterized by a highly fragmented market and distinct consumer demand tiers [1] - The competitive structure is clearly layered, with national leading brands like Oppein and Sophia dominating the whole-house customization sector, while brands like Kuka and Man Wah excel in the soft furniture segment [1] - Competition has evolved beyond products to encompass "brand positioning + channel efficiency + supply chain integration + user experience," with design capabilities, flexible customization through smart manufacturing, and efficient logistics becoming key differentiators for leading brands [1] Brand Competition - The industry concentration is slowly increasing under the trends of whole-house customization and home integration, with leading companies expanding categories to squeeze the space for single-category brands [1] - All brands face challenges from real estate downturns, consumer segmentation, and fragmented traffic [1] - Future brand competition will increasingly rely on precise consumer insights, strong supply chain collaboration efficiency, and the ability to build unique lifestyle brands [1] Notable Companies - Haitai Oulin Group Co., Ltd.: A well-known enterprise in the office furniture industry, focusing on smart office solutions and ergonomic design, with a modern production base and a nationwide marketing network [6] - Shanghai Jiangfeng Furniture Group Co., Ltd.: A large modern furniture enterprise specializing in mid-to-high-end solid wood furniture, emphasizing quality materials and sustainable practices [7] - Zhuhai Lizhi Yanghang Office Furniture Co., Ltd.: A leading brand in the office furniture sector, offering a wide range of products and emphasizing ergonomic design and modern aesthetics [8] - Guangdong Zhongtai Furniture Industry Co., Ltd.: A major player in the office furniture market, known for its advanced production techniques and strict quality management [9] - Guangdong Kailin Furniture Manufacturing Co., Ltd.: A comprehensive modern furniture enterprise focusing on various commercial and public space furniture solutions, with a commitment to innovation and quality [10] - Chongqing Zhancheng Furniture Manufacturing Co., Ltd.: Recognized for its high-end hotel furniture solutions, providing a full range of services from design to installation [11] - Dongguan Weige Steel Supreme Office Equipment Co., Ltd.: A modern metal office furniture manufacturer, known for its strict quality control and comprehensive service offerings [13] - Beijing Weisen Shengye Furniture Co., Ltd.: Specializes in high-end office and hotel furniture, focusing on innovative design and quality control [14] - Jingtai Holding Group Co., Ltd.: A comprehensive commercial furniture enterprise with a focus on environmental sustainability and innovation in product development [15] - Guangzhou Liwei Office Furniture Co., Ltd.: A modern office furniture enterprise dedicated to ergonomic and environmentally friendly products, with a strong market presence [16]