直播食品新规过渡期全面启动，三方合力备战新规落地

Core Viewpoint - The new regulations by the State Administration for Market Regulation aim to establish clear guidelines and responsibilities for food safety in live e-commerce, set to be implemented on March 20, 2026 [1] Group 1: Regulatory Framework - The regulations will create a collaborative mechanism involving regulatory guidance, platform leadership, and operator responsibility to ensure effective implementation [1] - A two-month transition period has been established to prepare all stakeholders for compliance with the new rules [1] Group 2: Platform Responsibilities - Live e-commerce platforms must revise their internal rules to align with the new regulations, focusing on admission reviews, risk management, and violation handling processes [2] - Platforms are required to enhance their technical capabilities, including optimizing monitoring systems to identify prohibited foods and false advertising [2] - Comprehensive compliance training for food safety managers, live stream operators, and marketing personnel is essential to ensure understanding of the new regulations [2] Group 3: Operator Responsibilities - All relevant operators, including food producers, live marketing personnel, and service agencies, must conduct self-compliance checks against the new regulations [2] - Food producers must ensure accurate public disclosure of licensing and registration information, while live marketing personnel need to verify the robustness of product selection systems [2] - Service agencies should improve management and verification processes for marketing personnel, and operators must establish internal training systems to ensure compliance with the new requirements [2] Group 4: Ongoing Support - During the transition period, the market regulatory department will enhance guidance and support to help all responsible parties address gaps and prepare for the regulations' full implementation [2]