Core Viewpoint - The company is actively monitoring sales dynamics of similar products in the industry and analyzing successful brands' marketing strategies to enhance its own competitiveness [1] Group 1: Company Strategy - The company has a diverse range of alcoholic products with historical brand value and notable quality advantages [1] - The company acknowledges its current disadvantages in product channel coverage, brand market competitiveness, and purchasing scenarios [1] - A new operational plan has been developed to launch different specifications like "Youth Small Cannon and Family Gift Box" to cater to various consumer needs and usage scenarios [1] Group 2: Marketing and Expansion Efforts - The company is focusing on regional pilot projects based in Shanxi to expand nationwide through various channels [1] - Marketing efforts include online and offline strategies such as exposure on China Railway 12306, public accounts, video accounts, and offline pop-up events [1] - The alcoholic beverage business currently represents a small proportion of the company's overall revenue, and investors are advised to view this with rationality [1]
广誉远:目前酒类业务在公司整体营业收入中占比仍较小