「港股IPO观察」净利率从3％飙至27％！金星啤酒IPO亮出“暴利底牌”：中式精酿高定价能否抵御巨头围剿

Core Viewpoint - Henan Jinxing Beer Co., Ltd. is embarking on an IPO journey in Hong Kong, aiming to enhance corporate governance, transparency, and secure capital for long-term product development and channel expansion [2][5]. Company Overview - Founded in 1982, Jinxing Beer has evolved from traditional beer to a focus on "Chinese craft beer," launching its first craft beer, Jinxing Maojian, in August 2024, which significantly boosted its performance [3][4]. - In 2023, the company reported revenues of 356 million yuan and a net profit of 12.2 million yuan, but by 2024, revenues surged to 730 million yuan, a 104.9% increase, with net profit reaching 125 million yuan, a 928% increase [3][4]. Financial Performance - For the first three quarters of 2025, Jinxing Beer achieved revenues of 1.11 billion yuan, a 191.2% increase year-on-year, and a net profit of 305 million yuan, a 1095.8% increase [3][4]. - The company has become the eighth largest in China's beer industry and the fifth largest domestic beer company, with a retail sales compound annual growth rate (CAGR) of 23.7% from 2022 to 2024 [4]. Product Pricing and Profitability - Jinxing Beer’s craft beer is priced significantly higher than traditional beers, with craft beer retail prices around 20 yuan per can (1L), compared to traditional beers priced between 2.5 yuan per can (330ml) and 6 yuan per bottle (500ml) [4]. - The gross margin has improved, with figures of 27.3%, 37.8%, and 47% for 2023, 2024, and the first three quarters of 2025, respectively, while net margins reached 3.4%, 17.2%, and 27.5% [4]. Market Position and Competition - Jinxing Beer faces increasing competition from major players like China Resources Beer and Yanjing Beer, which are expanding their craft beer offerings [6][9]. - The company relies heavily on distributors for sales, with 94.8% of its revenue coming from this channel, and has a network covering 29 provinces in China [7]. Strategic Outlook - The IPO is seen as a strategic move to strengthen Jinxing Beer’s market position amid intensifying competition, allowing for enhanced funding for innovation and brand development [5][9]. - The company aims to maintain its focus on Chinese craft beer while navigating the challenges posed by larger competitors and evolving market dynamics [8][9].