Sou Hu Cai Jing·2026-01-16 11:53Core Viewpoint - The recent appointment of Zhang Yong as CEO of Haidilao marks the third CEO change in four years, driven by significant challenges in the core hotpot business and the need for strategic realignment [1][2]. Group 1: Financial Performance - In the first half of 2025, Haidilao reported a revenue of 20.703 billion yuan, a year-on-year decline of 3.7%, and a net profit of 1.755 billion yuan, down 13.7% [1]. - The core operating profit for the same period was 2.408 billion yuan, reflecting a 14.0% decrease year-on-year [1]. - Despite the challenges, the total number of Haidilao stores has increased to nearly 1,400, although the average table turnover rate fell to 3.8 times per day, below the internal benchmark of 4 times [1]. Group 2: Business Strategy and Challenges - Haidilao's previous growth model, characterized by exceptional service and rapid expansion, has reached a bottleneck, necessitating a strategic shift [2]. - The multi-brand strategy, including the Red Pomegranate brand with 126 stores, contributed only 5.97 million yuan in revenue, accounting for just 2.9% of total revenue, indicating limited short-term impact on offsetting declines in the core business [2]. - The company faces three major challenges: revitalizing the aging main brand to attract lost customers, managing the complexities of a multi-brand strategy without diluting resources, and addressing the increased management complexity of a diverse restaurant empire [3].