非遗焕新生 湖南航空湘遇非遗系列主题航班再起航

Core Viewpoint - Hunan Airlines, in collaboration with the Hunan Rain Flower Intangible Cultural Heritage Museum and the Hunan New Social Class Federation, launched a themed flight "Ten Years of Qiji, New Life of Intangible Cultural Heritage" to promote Hunan's cultural heritage through an in-flight exhibition [1][13]. Group 1: Themed Flight and Cultural Promotion - The themed flight aims to create an immersive experience for passengers, showcasing Hunan's rich cultural heritage [1][10]. - The flight serves as a mobile theater, featuring various forms of intangible cultural heritage such as flower drum opera, female script, mud script, porcelain carving, and tie-dyeing [8][10]. Group 2: Crew Training and Cultural Engagement - Flight attendants underwent in-depth cultural training at the Hunan Rain Flower Intangible Cultural Heritage Museum, learning about various intangible cultural heritage projects [3][5]. - The training included hands-on experiences with unique crafts, allowing attendants to become cultural ambassadors rather than just service providers [8][10]. Group 3: Passenger Interaction and Experience - Passengers actively participated in cultural knowledge quizzes, enhancing their engagement with Hunan's heritage [10][11]. - Special activities, such as writing the character "福" (blessing) in female script, allowed passengers to connect personally with the cultural experience [11][13]. Group 4: Future Initiatives and Brand Development - Hunan Airlines plans to continue developing its "Xiang Encounter Intangible Cultural Heritage" brand, integrating local cultural elements into its services [13]. - The airline aims to expand its themed flights to include various aspects of Hunan culture, promoting local heritage to a broader audience [13].