Venture(US:VEMLY) 2 1 Shi Ji Jing Ji Bao Dao·2026-01-16 13:38Core Viewpoint - Qian Dama, a leading community fresh food chain in China, has submitted its IPO application to the Hong Kong Stock Exchange after four years of speculation, aiming to capitalize on its rapid growth and market position [1]. Company Overview - Qian Dama has expanded from 100 stores to nearly 3,000 in 10 years, achieving a revenue of 11.74 billion RMB in 2023 [1][5]. - The company has completed five rounds of financing with notable investors including Qiheng Capital and Taikang Insurance [5]. - As of September 30, 2025, Qian Dama operates 2,938 stores across 14 provinces and regions, with 98.6% being franchise stores [5]. Market Context - The community fresh food chain market in China has grown from 240.6 billion RMB in 2019 to a projected 616.2 billion RMB by 2024, with a compound annual growth rate (CAGR) of 20.7% [5]. - The market is expected to continue growing at a CAGR of 15.5%, reaching 1.2664 trillion RMB by 2029 [5]. Business Model and Strategy - Qian Dama employs a "discount day clear" sales model, ensuring all fresh products are sold on the same day to minimize waste [6]. - The company offers a tiered discount system starting at 7 PM, with products being given away for free by 11:30 PM if unsold, effectively controlling waste to around 5% [6]. - Qian Dama has established 16 comprehensive warehouses with a total area exceeding 220,000 square meters, achieving a product turnover time of less than 12 hours [6]. Financial Performance - Qian Dama's revenue is projected to increase slightly from 11.744 billion RMB in 2023 to 11.788 billion RMB in 2024, but a decline is noted in the first nine months of 2025 [7]. - The company's net profit margin fluctuated, with 1.4% in 2023, 2.4% in 2024, and a decrease anticipated in 2025 [7]. - Adjusted net profit for the first three quarters of 2025 is reported at 215.34 million RMB [9]. Competitive Landscape - The fresh food delivery market is highly competitive, with major players like Dingdong Maicai and Meituan entering the space, posing threats to independent community fresh food stores [11]. - Qian Dama's strategy focuses on leveraging its extensive network of community stores to enhance customer experience and maintain market share [13]. Regional Market Dynamics - Qian Dama's stores are primarily located in the South China region, which accounts for 68.6% of its total stores and 65.9% of its revenue [13]. - The company aims to expand strategically into East, Central, and Southwest China, using its success in South China as a benchmark [13].