比格比萨冲击港股IPO，运营387家餐厅，中国最大的本土比萨餐厅

Core Viewpoint - Big Pizza International Holdings Limited has submitted a listing application to the Hong Kong Stock Exchange, aiming to expand its presence in the Chinese pizza market, which is experiencing significant growth [2][3]. Company Overview - Big Pizza is a leading pizza buffet brand in China, ranked first in GMV among local pizza restaurants and buffet restaurants as of September 30, 2025 [2]. - The company operates 342 stores across 28 provinces and 105 cities in China, with plans to expand to 387 stores covering 127 cities [3]. - The company aims to become the best pizza brand in China, focusing on customer satisfaction and quality dining experiences [3]. Financial Performance - Revenue increased from RMB 944 million in 2023 to RMB 1.147 billion in 2024, and further to RMB 1.389 billion for the nine months ending September 30, 2025 [5]. - Same-store sales for self-operated restaurants grew by 5.1% from 2023 to 2024 and by 16.0% for the nine months ending September 30, 2025 [5]. - Despite revenue growth, net profit decreased by 12.2% from RMB 47.5 million to RMB 41.7 million in the year 2024, but increased by 59.3% from RMB 32.4 million to RMB 51.7 million for the nine months ending September 30, 2025 [8]. Market Insights - The Western-style dining sector is the second largest in China's food service industry, expected to reach RMB 959.6 billion by 2029, with a CAGR of 7.9% from 2024 to 2029 [7]. - The pizza segment is the second largest and fastest-growing subcategory in Western-style dining, projected to grow from RMB 48.2 billion in 2024 to RMB 88.5 billion by 2029, with a CAGR of 12.9% [7]. - The top five pizza chains hold a 49.1% market share, indicating potential for further industry consolidation [7]. Consumer Trends - The younger generation in China is reshaping dining habits, showing higher acceptance of Western-style dining and a willingness to try new products, creating growth opportunities in the market [8]. IPO Fund Utilization - The funds raised from the IPO will be used for strategic expansion of restaurant networks, enhancing IT capabilities, brand building, supply chain improvements, strategic investments, and general corporate purposes [9].