员工一律禁用AI，50年老牌游戏公司下发最严禁令，CEO直言：“内部没人真的看好”

Core Viewpoint - Games Workshop (GW) has taken a strong stance against the use of AI in its content creation and design processes, contrasting sharply with industry trends that embrace AI as a core business element [1][3][8]. Group 1: Company Policy on AI - GW CEO Kevin Rountree stated that AI can be researched but must not be used for any official content creation [3]. - The company has implemented strict internal policies prohibiting employees from using AI in design processes, including concept setting, illustration, writing, and sculpture [4]. - Only a few senior executives are allowed to explore AI out of curiosity, and none are currently excited about its potential [3][4]. Group 2: Investment in Human Creators - Contrary to industry layoffs, GW has increased its investment in human creators by hiring more concept designers, illustrators, writers, and sculptors [3][4]. - The company emphasizes the importance of human creativity and the protection of intellectual property, stating that passionate and talented individuals are essential for the richness of the Warhammer IP [3][4]. Group 3: Community Sentiment and Brand Integrity - GW's zero-tolerance policy towards AI reflects a keen understanding of its community's sentiments, where any perceived use of AI can lead to significant backlash [6][7]. - The company is cautious about the potential risks associated with AI, particularly regarding copyright and data source transparency, which could jeopardize the integrity of its IP [7][8]. - GW prioritizes maintaining the "soul" of its brand over adopting AI technologies, indicating a preference for slower, more deliberate creative processes [8][9].