为期一个半月，2026河南网上年货节今日启动

Core Viewpoint - The 2026 Henan Online New Year Goods Festival has been launched, aiming to promote traditional culture, enhance quality supply, renew consumption scenarios, and connect internal and external markets [3]. Group 1: Event Overview - The festival will run from January 16 to March 4, lasting for one and a half months, with unified timing, branding, promotion, and actions across the province [3]. - A total of 12 key activities will be held during the festival, including six special activities from national e-commerce platforms targeting Henan [3]. Group 2: National E-commerce Activities - Douyin Mall will open a live streaming room for hometown New Year goods [3]. - JD.com will launch an "AI New Year Goods Map" and provide instant delivery and installation services for home appliances [3]. - Tmall will conduct the "Caring for Employees, Working Together for Practical Matters" campaign [3]. - Meituan will introduce activities such as "Wonderful Spring Festival," "Takeout New Year’s Eve Dinner Box," and "Celebrate the New Year with Intangible Cultural Heritage" [3]. - Suning.com will host a "New Year City E-sports Championship" and promotional activities for the New Year goods festival [3]. - Hema Fresh will launch an online "Treasure Shopping Cart" and conduct offline promotions and tastings for New Year dishes [3]. Group 3: Local Enterprise Activities - Local enterprises will also conduct six special activities, including limited-time flash sales and group discounts by Muyuan during key festival dates [4]. - Yunshu.com will promote best-selling books, intangible cultural heritage products, and digital appliances with prize promotions [4]. - Nongou.com will create a "Henan Flavor Map" and establish a "Quality New Year Goods Zone" with live streaming [4]. - Henan Cultural Tourism Investment Group will leverage the "One Machine Tour Henan" app to connect cultural tourism sites and launch various activities [4]. - Zhengou International Trade Co. will organize flagship stores on e-commerce platforms for New Year promotions [4]. Group 4: Local Government Initiatives - Various local governments will host diverse consumer-friendly activities to create a vibrant shopping atmosphere [5]. - Zhengzhou will collaborate with Kuaishou for the "Play, Shop, and Gather: Strong New Year Flavor on Kuaishou" event, offering discount coupons [5]. - Kaifeng will launch the "Bianli National Trend: Cloud Shopping for New Year Goods" event [5]. - Luoyang has allocated 5 million yuan for the "Exciting Shopping in the Ancient Capital" consumption reduction initiative [5]. - Other cities like Anyang, Xinxing, and Hebi will also introduce unique New Year goods festival activities [5].