GEO市场规模三年预计增长35倍

Core Insights - The article discusses the emergence of GEO (Generative Engine Optimization) in China's marketing landscape, marking 2025 as the year of its inception with a projected market size of approximately 250 million yuan, expected to grow to about 3 billion yuan in 2026 and 9 billion yuan in 2027, indicating a potential growth of 35 times over three years [1][4]. Group 1: Market Trends - The shift in consumer behavior is highlighted, with more users viewing AI as a core tool for shopping decisions, necessitating brands to focus on their visibility in AI-generated responses [1][2]. - By June 2025, the user base for generative AI in China reached 515 million, a growth of 266 million from December 2024, with a penetration rate of 36.5% [2]. - The transition from traditional search engine optimization (SEO) to GEO is emphasized, as brands must adapt to being referenced by AI models rather than relying on direct user clicks [3][4]. Group 2: Industry Developments - Major internet companies like Tencent, Alibaba, Baidu, and ByteDance are actively investing in the GEO space, reflecting a strong interest from capital and enterprises [1][3]. - As of July 2024, 197 generative AI services have been registered in China, with nearly 70% being industry-specific models, and 52% of e-commerce businesses utilizing at least one generative AI technology [5]. - GEO has established four primary application scenarios: brand content generation, business decision-making, brand positioning in AI semantic spaces, and industry education [5]. Group 3: Challenges and Considerations - The article notes that while the GEO market shows significant promise, it faces uncertainties related to technology quality, algorithm adaptability, and data security [6]. - The largest uncertainty is linked to external factors, particularly platform policies that could impact the viability of GEO if regulations tighten [6]. - Companies are advised to view GEO as a long-term strategy rather than a short-term tactic, ensuring collaboration between SEO and GEO efforts [7].